AI is presented as an optional control method
Sonos
The announcement offers AI control as a choice and describes the app as another way to control the system.
Based on: Sonos

No. Sonos 27 adds optional AI control rather than requiring listeners to use an AI assistant to operate their speakers.
Sonos describes AI as a choice and retains app-based control. WIRED's reporting explicitly confirms that the new AI features are opt-in.
The announcement covers a staged rollout, with some changes scheduled from September 8. Sonos 27 targets S2 products, and not every device supports every feature. Optional AI does not mean universal availability.
You can use the announced Sonos controls without choosing an AI assistant. Check your device's compatibility separately.
Sonos
The announcement offers AI control as a choice and describes the app as another way to control the system.
Based on: Sonos
WIRED and The Verge
WIRED confirms optional AI features; The Verge describes the new voice assistant as an opt-in Early Access feature.
Based on: WIRED · The Verge
Sonos
Sonos 27 is intended for S2 products, with feature-specific hardware restrictions and staggered release dates.
Based on: Sonos
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